Creative Direction for Independent Artists
IVTH EDIT (pronounced “Fourth Edit”) is a creative direction agency by Adriana, based in Atlanta and working with artists everywhere.
We help independent R&B and melodic rap artists turn their music into a clear visual identity. Through creative direction, content strategy, and rollout guidance, we make sure your music, visuals, and message all work together.
Many artists know their sound but struggle to translate it into visuals that feel just as strong. That’s where IVTH EDIT comes in. We help shape the concept, plan the visuals, and bring the right creative team together so every release feels intentional, cohesive, and aligned with your brand.
SERVICES
From concept to execution, I help you design visuals that tell your story and align with your sound.
Plan, produce, and post with purpose. Together, we’ll create a system that keeps your brand consistent and your content intentional.
Directed Rollout: A done-for-you version of The A.R.K. built for artists who want a clear, professional rollout plan handled start to finish. I map out your release strategy, creative direction, and content flow so you can focus on the music while everything else moves with purpose.
Rollout Review: Get feedback on your rollout plan before you launch.
An in-depth look at your current brand presence — identifying what works, what doesn’t, and where you can strengthen your visual identity.
A collection of downloadable tools designed to help artists plan, create, and release strategically.
Each product is made to simplify your creative process and keep you consistent.
HOW IT WORKS
If you're more of a DIY artist, start with our digital products to help you streamline your process. If you prefer a direct, hands-on approach, book an alignment call and let's discuss your needs.
1
Alignment Call
We’ll discuss your goals, visuals, and rollout needs.
2
Creative Plan
I’ll develop a clear, strategic direction for your visuals or release.
3
Execution + Support
Together, we’ll bring the concept to life with the right creative team and deliverables.